This summer, I've been working with Conde Nast's Food Innovation Group and Chef April Bloomfield to develop a custom NYC "Taste Guide" for San Pellegrino. For this branded content project, I interviewed Chef April about her daily rituals and dining habits, transforming her experiences into five longform neighborhood guides, ten scripted videos and dozens of social posts. This month, the content was distributed on both BonAppetit.com and San Pellegrino's "Itineraries of Taste" website.

Click here to read Chef April's edible guide to the West Village, home of her first restaurant, The Spotted Pig.