beyond the buzz: the rise of no- and low-proof cocktail culture

“Have you ever attended happy hour and skipped out on the drinks? Ordered club soda with lime as a decoy for a gin and tonic? Had to explain to your confused friends (or, god forbid, an attractive stranger) why you’re sticking with water? If so, you’re part of a growing movement of alcohol-aware individuals who are less and less interested in getting buzzed—and the beverage industry is taking notice.”

Read more at LifeandThyme.com

 Image compliments of Seedlip Spirits

Image compliments of Seedlip Spirits