the influence of design in today’s increasingly stylized coffee market

It has been a pleasure to work with Mothersauce on a three-part advertorial series for KitchenAid and the Specialty Coffee Chronicle. In my most recent piece, I examine design's ability to move beyond functionality to tell a compelling, three-dimensional story:

"There’s something about aesthetics that tells a story, bringing beauty and nostalgia to objects that would otherwise be merely useful. We see that every day in the world of coffee shops, whether in the form of professional espresso machines with sleek, almost automotive lines or in the stunning visual effects of a siphon coffee brewer. So why shouldn’t we see the same logic applied to all coffee equipment—including that which we use in our homes?"